LIC Ananda is a digital platform started by the Life Insurance Corporation of India (LIC) for its agents. This platform makes it easy and quick to handle LIC policies online, removing the need for paperwork. LIC has made it mandatory for agents to use the Ananda platform to process policies, ensuring faster and smoother work.
If you are a LIC agent, it is important to learn How to use LIC Ananda. It will help you manage policies and serve your clients easily and efficiently. Whether it’s registration, login, or using the platform for policy proposals, the process is simple. In this article, we will explain step-by-step how you can register, log in, and use LIC Ananda to make your work easier.
What is LIC Ananda?
LIC Ananda is an online platform launched by the Life Insurance Corporation of India (LIC) on November 19, 2020, specifically for LIC agents. The full form of Ananda is Atma Nirbhar Agents New Business Digital App. This platform was introduced to simplify and digitize the process of handling LIC policies, making it paperless and more efficient.
LIC Ananda was started to modernize LIC’s operations and make it easier for agents to create and process policies. With this platform, agents can manage policy proposals, collect customer information, complete documentation, and process payments online, all in one place. It helps save time, reduces errors, and ensures smoother communication between agents and customers. LIC Ananda is part of LIC’s effort to adapt to the growing need for digital solutions in the insurance industry.
| Platform Name | LIC Ananda |
| Full Form | Atma Nirbhar Agents New Business Digital App |
| Launch Date | November 19, 2020 |
| Launched By | Life Insurance Corporation of India (LIC) |
| Purpose | Digital and paperless policy processing for LIC agents |
| Target Users | LIC Agents |
| Version | Ananda 2.0 |
| Key Features | Policy creation, customer management, online documentation, and payment processing |
| Benefits | Paperless, fast, secure, and easy to use |
| Official Website | esales.licindia.in |
How to Register on LIC Ananda?
The agent needs to visit the LIC Ananda 2.0 Portal for LIC Ananda registration. Complete details about the LIC Ananda Login for Agent Registration are explained below in simple steps. Just follow the steps given below and complete your LIC Ananda registration.
- Visit the LIC Ananda using this link: esales.licindia.in/pages/login-page.
- Select the option “Sales Champions”.
- Click on “Login with OTP”.
- Enter your Agency Code (only the numeric part).
- Click on “Get OTP”.
- An OTP will be sent to your registered mobile number and email ID.
- Enter the OTP and click “Login”.
- Create a new strong password for your account (e.g., Sarv@1234).
- Click on “Set Password”, and a pop-up message will confirm your password has been successfully set.
- Log in to the portal using your User ID (Agency Code) and the newly created password
How to Login into LIC Ananda?
LIC Ananda Login Process Step-by-step guide:
- Go to the LIC Ananda.
- Choose the option “Sales Champions”.
- Enter your Agency Code in the User ID field.
- Input the password you set during registration.
- Click on the Login button.
You’ll now be successfully logged into the LIC Ananda portal.
How to Use LIC Ananda for Policy Proposal?
- Select a Plan: Browse the available LIC policy plans after logging in.
- Enter Customer Details: Input the customer’s name, address, contact details, and other necessary information.
- Complete Documentation: Use the e-signature feature to finalize the documentation.
- Make Payment: Process the premium payment online through the portal.
- Receive Confirmation: You’ll receive an acknowledgment once the policy is processed.